The first Microsoft Zune device was released on November 14, 2006. While the device itself is a reasonable Personal Media Player (PMP), it had the misfortune to have one of the most misguided marketing campaigns that I've encountered in recent years at launch.
The campaign tagline was Welcome to the Social, touting the device's wifi file-sharing capability. Except that this file-sharing was exclusively Zune-to-Zune, which meant that buyers rarely if ever found another Zune owner to share files with. And Zune owners could only listen to shared music three times, within three days of receiving it. And a substantial percentage of the music available for Zunes just couldn't be shared at all. Not so social, as it turned out. Oops.
Sick fascination led me to track the Zune's launch for a few months, and write about it on seamonkeyrodeo fairly regularly. One night of bad insomnia led to to register "thezunebox.com" and create a minisite there, outlining one possible approach to making "the social" a reality rather than a lame marketing tagline.
The site got a reasonable amount of traffic, including regular visits from Microsoft's corporate netblock for the first couple of weeks. It continues to amuse me.
Visit the Zunebox Proposal site, if you so desire.